The Shift Matters is a possibility partner to Gen Xers & Beyond Shaping What's Next

GUIDEBOOK • COMMUNITY • RETREATS • MASTERCLASSES

the importance of meaningful living

Meet Juli Okal

Founder, The Shift Matters

My shift began during the pandemic. Sometimes we feel something is changing before we can verbalize it. Listen here to hear my backstory that began as a tremor and turned into The Shift Matters reinvention business.

A Time For You, Evolved podcast interview
The View In Your Mirror podcast interview

I'm a coach, resiliency advocate, and adult learning expert with decades of experience designing practical, research-based tools to help individuals and teams navigate change, overcome challenges, and achieve meaningful growth.

At 3M, I led initiatives that re-skilled thousands and created a coaching culture for over 6,000 leaders. I pioneered a global Center of Excellence for Coaching and led the programming for a Leadership Academy in our largest business. Now I’m bringing the same proven strategies to individuals, empowering them to navigate change and achieve meaningful goals.

With deep expertise in adult learning and a passion for helping others thrive, I’ve crafted resources and courses to make professional coaching accessible—giving you the tools to unlock your potential and embrace your best life.

Guidebook

a jumpstart community filled with inspiration & resources for Minnesota and Wisconsin-based Adults Entering Their Third Chapter

The Shift Matters has developed a guidebook paired with services and courses, based on proven methods, to create transformative life experiences that are intentional, dynamic, and designed to enhance your ability to rediscover your gifts and reshape your future.

NEW RELEASE!

Your Guide to Navigating What’s Next: Designed for Gen Xers in the Midwest Ready to Shape Their Futures

This guidebook isn’t just a read—it’s a roadmap. Designed with Midwestern practicality and Gen X tenacity, it helps you redefine your next chapter with purpose and community.

LEARN MORE

Upcoming Retreats

Squeeze the Juice Daytime Retreat

River Falls, WI
Wednesday, Sept. 10 - Friday, Sept. 12, 2025

Host Venue: 3 Luxurious Days at Belle Ame Vineyard

Limit 24

For women 45+ ready to dive deep and committed to real change, this session offers structure and inspiration to confidently shape your next chapter. Our mission: discovering what squeeze the juice looks like to you!

Past participant comments:

A guided journey to explore possibilities and find footing for life after 50.
A valuable investment in rediscovering your purpose and igniting your next chapter.
A structured approach to gaining clarity and identifying new opportunities.
A supportive learning group with thoughtful prompts for growth and action.
Do it! It makes planning for the future joyful and values-driven.
It’s a great experience—Juli is encouraging, positive, and low-pressure

Past participant outcomes:

83% boost in energy to navigate change alongside others
83% improvement in strategies to ideate and experiment
66% increase in confidence to tackle what's next

Learn More

Upcoming Masterclasses

Your Change Resiliency Zone Masterclass

River Falls, WI

Saturday, May 31, 2025. 1:00-5:00 P.M.

Host venue: Healing Roots Wellness Center

4 Hour Session • Limit 24

For leaders and individuals looking to leverage and accelerate change. Come and experiment with researched strategies to build your and your team's resiliency for both personal and professional situations. Leave with 10 new skills to conquer change at a whole new level. 100% of attendees recommend this session.

Come join others creating momentum by building ten modern skills to navigate your New Territory. This is your dedicated time to explore, understand, and ensure you are at your best when in transition. Bring a partner to build resilience and common language together!

Past participant comments:

Helps turn BIG changes into smaller steps.
If you are questioning if you need it, then you do. Do it!
It's worth your time!
I’m not alone! So many possibilities. HOPE.
Juli is knowledgeable and has done amazing research.

Past participant outcomes:

71% boost in energy to navigate change alongside others
44% improvement in strategies to manage transitions
37% increase in confidence to tackle what's next

Info & signup

Download Flyer

ADDITIONAL SUPPORT FOR YOUR JOURNEY

We're living longer than ever.

The average life expectancy in many parts of the world now exceeds 80 years, and for those who make it to 50, there’s a high likelihood of living another 30+ years. That means more time to pursue passions, build connections, and explore new paths.

The new chapter of opportunity.

Redefining ages 50-75—these years are no longer just about slowing down—they’ve become a prime time for self-reinvention, learning, and adventure. In fact, people aged 50-75 are increasingly using this period to launch businesses, travel, and develop new skills.

Meaning matters more than ever.

Research shows that people with a strong sense of purpose have a 15% lower risk of death, and purpose-driven activities enhance mental well-being, resilience, and longevity. Living meaningfully isn’t just fulfilling; it’s essential for long-term health and happiness.

The Shift Matters Life Coaching Services

Join The Waiting List

Sign up for our email list and be notified when our masterclasses upcoming immersive experiences are available. Set yourself up for a fulfilling life in your third chapter.

Private Facebook Community

6-Month Access to Our Private Community

Join our private Facebook community where you'll receive support for your transition into new possibilities. Whether you're looking to improve your life, stepping away from traditional work or rethinking what retirement could look like, this offering gives you the tools, insights, and network you need to explore fresh directions.

Our guidebook provides valuable ideas and strategies, while a our supportive community connects you with like-minded individuals on similar journeys.

Gain inspiration, share experiences, and stay motivated as you shape your next step with confidence and camaraderie.

Guidebook & Masterclass Testimonials

I love the generative mindset.

I'm now motivated and excited for what's possible.

I'm not alone in my journey anymore.

Testimonials

It provided a you've got this vibe.

It's like corresponding with a wise friend.

A gracious, hopeful, and joyful resource.