The Shift Matters is a possibility partner to Gen Xers Shaping Their What's Next
GUIDEBOOK • COMMUNITY • COURSES • MASTERMIND
the importance of meaningful living
Meet Juli Okal
Founder, The Shift Matters
I'm a coach, resiliency advocate, and adult learning expert with decades of experience designing practical tools to help individuals and teams navigate change, overcome challenges, and achieve meaningful growth.
At 3M, I led initiatives that re-skilled thousands and created a coaching culture for over 6,000 leaders. I created a Center of Excellence for Coaching and led a Leadership Academy. Now, I’m bringing the same proven strategies to individuals, empowering them to navigate change and achieve meaningful goals.
With deep expertise in adult learning and a passion for helping others thrive, I’ve crafted resources and courses that make professional coaching accessible—giving you the tools to unlock your potential and embrace your best life.
a jumpstart community filled with inspiration & resources for Minnesota and Wisconsin-based Adults Entering Their Third Chapter
The Shift Matters has developed a guidebook paired with services and courses, based on proven methods, to create transformative life experiences that are intentional, dynamic, and designed to enhance your ability to rediscover your gifts and reshape your future.
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NEW RELEASE!
Your Guide to Navigating What’s Next: Designed for Gen Xers in the Midwest Ready to Shape Their Futures
This guidebook isn’t just a read—it’s a roadmap. Designed with Midwestern practicality and Gen X tenacity, it helps you redefine your next chapter with purpose and community.
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Upcoming Courses
The Transition Resiliency Zone:
Thriving Through Change
FREE TWO-PART COURSE:
Thursday, January 16, 2025, 6:30-7:30 pm &
Saturday, January 18, 2025, 11:00 am-12:00 pm
River Falls Public Library, Lower Level Community Room
Discover practical strategies to navigate life’s transitions with confidence. In this two-part class, you'll build resilience, embrace uncertainty, and cultivate tools to thrive through change.
For Adults 45+ facing a transition looking to reshape their future.
Squeeze the Juice! Life Design for Women in the Third Chapter
FOUR 90 MIN CLASSES:
Tuesdays, Jan. 21, Jan. 28, Feb. 4, Feb. 18., 6:00-7:30 pm
Cost: $35
River Falls, WI High School Library, Community Education Offering
Move over Tang—let’s bring some real zest to life! Women who are moving beyond full-time work, or have already done so, are rewriting the rules, and it’s time to make this chapter our most invigorating yet! Join a community of women like you for an engaging, four-week, 90-minute-per-week course designed to reshape what’s next.
Together, we’ll discover new ways to live fully and authentically, using modern insights and a splash of creative spirit. Whether you're redefining your path or already exploring, let's make this journey unforgettable.
ADDITIONAL SUPPORT FOR YOUR JOURNEY
COMING SOON
Sign up for our waitlist and be notified when these services become available.
We're living longer than ever.
The average life expectancy in many parts of the world now exceeds 80 years, and for those who make it to 50, there’s a high likelihood of living another 30+ years. That means more time to pursue passions, build connections, and explore new paths.
The new chapter of opportunity.
Redefining ages 50-75—these years are no longer just about slowing down—they’ve become a prime time for self-reinvention, learning, and adventure. In fact, people aged 50-75 are increasingly using this period to launch businesses, travel, and develop new skills.
Meaning matters more than ever.
Research shows that people with a strong sense of purpose have a 15% lower risk of death, and purpose-driven activities enhance mental well-being, resilience, and longevity. Living meaningfully isn’t just fulfilling; it’s essential for long-term health and happiness.
Join The Waiting List
Sign up for our email list and be notified when our inspirational Guidebook, private community, Mastermind and upcoming courses become available. Set yourself up for a fulfilling life in your third chapter.
Private Facebook Community
6-Month Access to Our Private Community
Join our private Facebook community where you'll receive support for your transition into new possibilities. Whether you're looking to improve your life, stepping away from traditional work or rethinking what retirement could look like, this offering gives you the tools, insights, and network you need to explore fresh directions.
Our guidebook provides valuable ideas and strategies, while a our supportive community connects you with like-minded individuals on similar journeys.
Gain inspiration, share experiences, and stay motivated as you shape your next step with confidence and camaraderie.
Masterminds (1/2 day workshops)
A Deeper Dive in Creating Real Changes
Squeeze the Juice Mastermind
For women 45+ ready to dive deep and committed to real change, this session plans to offer everything you need to confidently shape your next chapter. Our mission: discovering what squeeze the juice looks like to you!
You'll gain clarity and valuable feedback from like-minded women redefining their lives. This mastermind is perfect if you're serious about building something new. You'll spark new ideas and map out a path forward with input with others who understand your journey.
Whether you're seeking hands-on guidance or brainstorming your next venture, you'll receive the tools and connections for your fresh start!
Pending Twin Cities date: April 19 1:00-5:00pm. Limited to 12.
ACE Your New Territory Mastermind
For those 50+ facing or anticipating life changes (empty-nests, retirement, etc.). Come join others to gain support and momentum by building modern skills to navigate New Territory. Class participants will gain foundational skills to weather life's changes. Bring a partner!
Past participants have gained agency, clarity, and energy (ACE) by learning new skills and strengthening their connections. Perfect for couples.
Pending Twin Cities date: Saturday, March 22 1:00-5:00 pm Limited to 24. Sponsors Pending.
Guidebook & Course Testimonials
I love the generative mindset.
I'm motivated and excited for what's possible.
I'm not alone in my journey anymore.
Testimonials
It provided a you've got this vibe.
It's like corresponding with a wise friend.
A gracious, hopeful, and joyful resource.
Testimonials
A self-coaching guide to finding your juiciest life.
Gentle guidance & encouragement to discover my own answers.
A way to invest my talent to pay dividends forward.