The Shift Matters is a possibility partner to Gen Xers and Beyond Shaping What's Next
GUIDEBOOK • COMMUNITY • MASTERCLASSES
the importance of meaningful living
Meet Juli Okal
Founder, The Shift Matters
My shift began during the pandemic. Sometimes we feel something is changing before we can verbalize it. Listen here to hear my backstory that began as a tremor and turned into The Shift Matters reinvention business.
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A Time For You, Evolved podcast interview
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The View In Your Mirror podcast interview
I'm a coach, resiliency advocate, and adult learning expert with decades of experience designing practical, research-based tools to help individuals and teams navigate change, overcome challenges, and achieve meaningful growth.
At 3M, I led initiatives that re-skilled thousands and created a coaching culture for over 6,000 leaders. I pioneered a global Center of Excellence for Coaching and led the programming for a Leadership Academy in our largest business. Now I’m bringing the same proven strategies to individuals, empowering them to navigate change and achieve meaningful goals.
With deep expertise in adult learning and a passion for helping others thrive, I’ve crafted resources and courses to make professional coaching accessible—giving you the tools to unlock your potential and embrace your best life.
a jumpstart community filled with inspiration & resources for Minnesota and Wisconsin-based Adults Entering Their Third Chapter
The Shift Matters has developed a guidebook paired with services and courses, based on proven methods, to create transformative life experiences that are intentional, dynamic, and designed to enhance your ability to rediscover your gifts and reshape your future.
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NEW RELEASE!
Your Guide to Navigating What’s Next: Designed for Gen Xers in the Midwest Ready to Shape Their Futures
This guidebook isn’t just a read—it’s a roadmap. Designed with Midwestern practicality and Gen X tenacity, it helps you redefine your next chapter with purpose and community.
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Previous Courses
Squeeze the Juice! Life Design for Women in the Third Chapter
FOUR 90 MIN CLASSES:
Tuesdays, Jan. 21, Jan. 28, Feb. 4, Feb. 18., 6:00-7:30 pm
River Falls, WI High School Library, Community Education Offering
Move over Tang—let’s bring some real zest to life! Women who are moving beyond full-time work, or have already done so, are rewriting the rules, and it’s time to make this chapter our most invigorating yet! Join a community of women like you for an engaging, four-week, 90-minute-per-week course designed to reshape what’s next.
Together, we’ll discover new ways to live fully and authentically, using modern insights and a splash of creative spirit. Whether you're redefining your path or already exploring, let's make this journey unforgettable.
Past participant comments:
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A guided journey to explore possibilities and find footing for life after 50.
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A valuable investment in rediscovering your purpose and igniting your next chapter.
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A structured approach to gaining clarity and identifying new opportunities.
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A supportive learning group with thoughtful prompts for growth and action.
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Do it! It makes planning for the future joyful and values-driven.
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It’s a great experience—Juli is encouraging, positive, and low-pressure
Past participant outcomes:
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83% boost in energy to navigate change alongside others
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83% improvement in strategies to ideate and experiment
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66% increase in confidence to tackle what's next
Upcoming Masterclasses
Squeeze the Juice Masterclass
TWIN CITIES AREA: September 10-12
Daytime Retreat • Limit 24
For women 50+ ready to dive deep and committed to real change, this session offers structure and inspiration to confidently shape your next chapter. Our mission: discovering what squeeze the juice looks like to you! Session 1 of 2.
Past participant comments:
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A guided journey to explore possibilities and find footing for life after 50.
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A valuable investment in rediscovering your purpose and igniting your next chapter.
-
A structured approach to gaining clarity and identifying new opportunities.
-
A supportive learning group with thoughtful prompts for growth and action.
-
Do it! It makes planning for the future joyful and values-driven.
-
It’s a great experience—Juli is encouraging, positive, and low-pressure
Past participant outcomes:
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83% boost in energy to navigate change alongside others
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83% improvement in strategies to ideate and experiment
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66% increase in confidence to tackle what's next
Your Change Resiliency Zone Masterclass
TWIN CITIES AREA: May 31, 2025
4 Hour Session • Limit 24
For those 45+ anticipating life's big changes. Perfect for pro-actively navigating empty-nests, different working modes, and/or your version of retirement. Agency, Confidence, and Energy (ACE) will be gained through researched strategies. 100% of attendees recommend this session.
Come join others creating momentum by building ten modern skills to navigate your New Territory. This is your dedicated time to explore, understand, and ensure you are at your best when in transition. Bring a partner to build resilience and common language together!
Past participant comments:
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Helps turn BIG changes into smaller steps.
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If you are questioning if you need it, then you do. Do it!
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It's worth your time!
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I’m not alone! So many possibilities. HOPE.
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Juli is knowledgeable and has done amazing research.
Past participant outcomes:
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71% boost in energy to navigate change alongside others
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44% improvement in strategies to manage transitions
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37% increase in confidence to tackle what's next
ADDITIONAL SUPPORT FOR YOUR JOURNEY
We're living longer than ever.
The average life expectancy in many parts of the world now exceeds 80 years, and for those who make it to 50, there’s a high likelihood of living another 30+ years. That means more time to pursue passions, build connections, and explore new paths.
The new chapter of opportunity.
Redefining ages 50-75—these years are no longer just about slowing down—they’ve become a prime time for self-reinvention, learning, and adventure. In fact, people aged 50-75 are increasingly using this period to launch businesses, travel, and develop new skills.
Meaning matters more than ever.
Research shows that people with a strong sense of purpose have a 15% lower risk of death, and purpose-driven activities enhance mental well-being, resilience, and longevity. Living meaningfully isn’t just fulfilling; it’s essential for long-term health and happiness.
Join The Waiting List
Sign up for our email list and be notified when our inspirational Guidebook, private community, Mastermind and upcoming courses become available. Set yourself up for a fulfilling life in your third chapter.
Private Facebook Community
6-Month Access to Our Private Community
Join our private Facebook community where you'll receive support for your transition into new possibilities. Whether you're looking to improve your life, stepping away from traditional work or rethinking what retirement could look like, this offering gives you the tools, insights, and network you need to explore fresh directions.
Our guidebook provides valuable ideas and strategies, while a our supportive community connects you with like-minded individuals on similar journeys.
Gain inspiration, share experiences, and stay motivated as you shape your next step with confidence and camaraderie.
Guidebook & Course Testimonials
I love the generative mindset.
I'm motivated and excited for what's possible.
I'm not alone in my journey anymore.
Testimonials
It provided a you've got this vibe.
It's like corresponding with a wise friend.
A gracious, hopeful, and joyful resource.
Testimonials
A self-coaching guide to finding your juiciest life.
Gentle guidance & encouragement to discover my own answers.
A way to invest my talent to pay dividends forward.